1.Focus on speed and ease of use
*Make it easy for people to register, find the products they need, add items to the cart, review and edit the order and pay.
*Enable filtering per sub-groups of items to speed up the search.
*Make sure you include all the relevant product information. Show high-quality photographs, brand names, costs, nutritional value ingredients, allergens, and pack size are clearly labeled.
*Support returning shoppers. Give customers the possibility to recreate the previous orders quickly and activate shopping lists where people can add staples and family favorites. Enable registered clients to see their history of transactions and to share the basket with other members of the family.
2.State the important information upfront
How annoyed will your online shopper be when he finds out that his postcode is not eligible for delivery after he spent a full hour adding products to the cart? For retailers, it pays off to be clear and provide all needed information from the start. Buyers should be aware of shipping prices and times, delivery restrictions, geographical areas included in the service, and special conditions before they have added a single item to their cart.
When it’s time to check out, make sure that all the steps are clearly labeled, and that shoppers know what’s coming up in the process. Consider adding lines that clarify where the customer is at, such as “You can still modify your order in the next step” or “By clicking here, you confirm your order and accept to pay. You won’t be able to modify your order afterward”. Consider adding a progress bar that shows the various steps.
Once the order has been placed, including an “order completed” page where all the key information is summarized.
3.Think of the different platforms
Today, more consumers access websites from mobiles than from computers. As the preference for mobile shopping is only going to get more common, you should ensure that your website performs well on mobile devices.
You can easily view a greater product range on your e-commerce site than in your physical location. If you plan to go with the theme of "endless aisles," make sure you arrange the collection so that customers can find what they need easily.
Guarantee high quality
Marcado Online Shopping